Executive Authority OS for

Kenn Palm,

CEO of Heatmap

Prepared by Mandy McEwen, Luminetics

Done-With-You90-Day Build + Handoff

Executive Overview

The Audience Is There. The Engine Is Not.

Kenn has 14,000 followers on LinkedIn and a company pivoting hard into the agency market. CRO agencies. Ecommerce agencies. And agencies are the single most active buyer audience on LinkedIn.

The problem was never the product or the market. Past outreach failed because there was no engine behind it. No content foundation, no warm-up, no system. Luminetics builds that engine with you over 90 days, then hands you the keys.

The Gap

A 14K follower audience sitting dormant for two years, and outbound attempts that never converted because there was no content or engagement engine behind them.

The Goal

Make Kenn a visible, trusted voice in the CRO and ecommerce agency world, and turn LinkedIn into a repeatable pipeline channel for Heatmap's agency push.

The Solution

Luminetics builds the full system with you. Content engine, visibility engine, outbound engine. We build it, prove it, and hand it off so you and your team run it.

Current State Assessment

What's Working. What's Missing.

Current Challenges

No posts in two years. The audience is dormant.

Past outreach was spray and pray with zero results. No warm-up, no strategy, no content to back it up.

Nobody at Heatmap is running LinkedIn outbound today.

No system to turn Kenn's expertise into consistent content and conversations.

What's Working

14,000 existing followers. A real audience, not a cold start.

A clear, focused target market — CRO and ecommerce agencies — that lives on LinkedIn.

Real bandwidth: Kenn's time every day plus a skilled admin team ready to execute.

Strong product-market story: agency-managed brands churn at a fraction of founder-led brands.

What We Build Together

Three Engines. One System.

1

The Content Engine

A custom Claude engine trained on your voice. One-hour interview, our research, and a system that writes like Kenn, not like AI. You rip apart the first drafts, we feed the edits back in, and it gets sharper every round. Then we batch a full month of content at a time.

2

The Visibility Engine

Strategic engagement powered by Sales Navigator. Tiered, targeted lists of your dream agencies. Tier 1 accounts get deeper engagement across multiple leaders. The rest get simple, human connection requests. Fifteen minutes a day. No aimless scrolling. No spam.

3

The Outbound Engine

Once your presence is warmed up, we layer in automation. Connection requests, follow-ups, and sequences that stop the moment someone replies so you take over the real conversation. Short, casual, human messages. Nothing looks automated because nothing is pushy.

The AEO Advantage

Show Up Where Agencies Are Already Asking

LinkedIn long-form articles are getting picked up by the AI engines right now. ChatGPT, Claude, Perplexity. This is where real leads and opportunities are coming from today, without paid spend.

One Article Per Month

Your engagement includes one long-form LinkedIn article per month, three total over the 90 days.

Repurposed on Heatmap Blog

Publish on LinkedIn, then repurpose directly on the Heatmap blog to extend reach and SEO impact.

AI Search Visibility

Start showing up when agencies ask AI tools about heatmap analytics and CRO solutions.

How We Work

We Build It. You Learn It. Then You Own It.

This is a done-with-you engagement built for handoff. We write the posts, build the lists, craft the messaging, and set up the automation. You edit, engage, and execute alongside us. By day 90 your team runs the whole thing without us.

Your admin team gets trained on the engagement workflows

Your Claude engine, your lists, your playbook, your documentation

Kenn becomes the proven pattern the rest of the Heatmap sales team can follow

What We Do

Write the LinkedIn posts, build the lists, craft the messaging

Set up the automation and outbound sequences

Train you/your team on the process.

What You Do

Edit, engage, and execute alongside us

Provide feedback that sharpens the Claude engine

Own and operate the full system at day 90

Engagement Model

90 Days. Built to Hand Off.

A structured three-month build proves the system, locks in the momentum, and delivers a complete handoff. At day 90, the engine is yours to run.

1

Month 1: Foundation

Voice interview and research. Claude content engine built and trained. First content batch written, edited, and scheduled. Sales Navigator lists built and tiered. Manual warm-up begins.

2

Month 2: Momentum

Content batching rhythm locked in. Daily 15-minute engagement routine running. Outreach messaging tested and refined. Automation engine configured and warming up.

3

Month 3: Handoff

Automation live and generating conversations. Kenn and/or admin rained. Complete handoff of the engine, the lists, and the playbook.

4

Day 90 and Beyond

The system is yours. Ongoing support available if you want us in your corner. We re-evaluate together and decide what the next phase looks like.

Investment

Your Pipeline Engine Investment

  • Custom Claude content engine trained on your voice, yours to keep
  • Monthly batched LinkedIn content, written by us, edited with you
  • One long-form AEO article per month (3 total)
  • Tiered Sales Navigator target lists of CRO and ecom agencies
  • Outreach messaging strategy and templates
  • Outbound automation setup with reply-stop sequences
  • Admin team training on engagement workflows
  • Documentation and complete handoff at day 90

At day 90 the engine is yours. We re-evaluate together and decide if you want ongoing support.

What Comes Next

Scale the Pattern Across Your Team

The engine is yours and you run it. When you're ready to scale beyond Kenn, here's the path.

Ongoing Support and Consulting

Monthly strategy calls, messaging refreshes, and optimization as your outbound scales. As much or as little as you need.

Modern Social Seller Training

Once your engine is proven, we train your sellers on the exact same system. Our Modern Social Seller program gives your reps their own social selling playbook covering profiles, content, engagement, and outbound. Kenn becomes the pattern. The team becomes the pipeline.

Agency Reengagement Support

When the timing is right, we can help build the playbook for reactivating your 130 dormant agency accounts.

What Our Clients Say

We partnered with Mandy and team to help take my brand to the next level. I wanted an omnipresence and they delivered tenfold. We immediately saw an increase in LinkedIn activity and incredible growth across all social platforms. Mandy's team is efficient, innovative, responsive, and amazing to work with.

Bryan Bergjans, SVP Military Lending

Invest in yourself and grow your network and do it the right way. Do it with Mandy and her team. I got the white glove service from day one, and it was clear from the first interview to the impressions on my views. Mandy and her team got Executive Influence down to the science. Pay Luminetics. It's an investment.

Jacob Molz, Entrepreneur

Mandy played a pivotal role in maximizing the impact of my content, offering personalized support every step of the way. The quality of both video and written content delivered exceeded my expectations. This not only saved me a significant amount of time but also led to a noticeable increase in my followers.

Will Synott, VP of Sales

More visibility. More engagement. Within 30 days.

Post impressions

Screenshots from client's LinkedIn account. 2026.

Post engagement (reactions + comments)

Trusted by Founders & Teams

Over a Decade of LinkedIn Expertise, Deployed for You

We've spent 16 years helping brands grow online and 10+ years studying what actually works on LinkedIn: the hooks that stop the scroll, the narratives that build trust, and the consistency that compounds into real pipeline. That knowledge powers every single piece of content we (or our tools) produce for you.

Our work has been featured in:

16

Years of Digital Marketing Services

1000s

Founders & Executives Served

4x

Average Engagement Uplift

Since 2010, Mod Girl Marketing has been driving digital revenue for innovative brands online.

Next Steps

Ready to Build Your Engine?

Upon approval, Luminetics begins immediately. Your Claude engine and first content batch are built within the first 30 days. Warm-up engagement launches in parallel.

Book a Call
1

Approve the Engagement

Confirm scope and send the first installment of $5,000.

2

Kickoff Call

Align on content pillars, target agency lists, and messaging strategy.

3

Voice Interview

One-hour recorded interview with Kenn completed within the first two weeks.

4

Engine Build

Claude content engine built, first content batch written and edited, Sales Navigator lists tiered.

5

Launch

Content live, daily engagement routine running, warm-up underway by day 30.

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